Case Study • Software
Global SaaS PR Launch
Multi-market PR launch combining strategy, narrative, media training and content production to establish a new SaaS category leader.
Key metrics
- • Share of voice increased by 42% within the first quarter
- • Tier-one coverage delivered in 6 national outlets
- • Qualified inbound demos up 31% during campaign window
Situation
A scale-up SaaS platform expanding from the Nordics into the UK needed fast awareness with a modest budget. Internal teams had the product knowledge but limited media relationships outside their home market. The original CULTA copy about waking audiences up resonated, so we adapted it into a modern narrative grounded in proof.
Approach
- • Ran a positioning sprint with leadership to define differentiators, proof points and clear no-go claims.
- • Produced messaging, press kit materials, executive bios and a content calendar repurposing product data into story angles.
- • Delivered spokesperson coaching plus interview simulations for founders ahead of launch week.
- • Coordinated press office operations, monitoring, measurement and partner alignment across the UK, Sweden and Finland.
Outcomes
- • Secured tier-one coverage in national business, technology and vertical trade press within three weeks of launch.
- • Created a repeatable PR playbook with messaging, briefing notes and pipeline follow-up templates for the client team.
- • Established a quarterly rhythm for insight-led announcements and thought leadership, sustaining visibility after the initial push.
Next steps
The client extended the partnership into an always-on PR retainer covering content localisation, analyst relations and ongoing media training for new spokespeople.
"The CULTA team understood our space quickly and helped us move from ambitious messaging to evidence-based storytelling."
— VP Marketing, EMEA, Global SaaS Platform
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